About us

VARNA BEAUTY STUDIO is a very special place, created with love, inspiration and restless work ethic, which gives us the impetus to pursue constant professional development. It is a place that we have been building for more than 18 years in order to turn it not only into a house of subtle aesthetics, but more importantly – a home for our fellow beauty-mates, namely our dedicated team.
“Love of beauty is taste. The creation of beauty is art.” – Ralph Emerson
Our mission is to make the colors of individual beauty brighter by putting our clients’ wishes first as well as following the latest fashion and cosmetics trends, all the while remaining environmentally-conscious and ensuring sustainability.


  • 2004 – The Journey of Beauty Begins
    We created VARNA BEAUTY STUDIO as part of the first ARLET franchise in Varna. The endless sea horizon was as far as our limitations went when building a brand image that would still be winning our clients’ trust 17 years later.
  • 2005 – Expanding the Horizons
    With unremitting work and dedication to what we do, success came knocking at the door of our second salon that we opened, again on the territory of the sea capital. It is 200 sq. m. and consists of 5 hairdressing chairs, a manicure & pedicure zone, a beauty studio, a massage parlor and a coffee bar.
  • 2010 – VARNA BEAUTY STUDIO as an Independent Brand Name
    We started building a beauty franchise independently under the name of VARNA BEAUTY STUDIO – an event that would bring us another decade of hard work and happy customers. We opened a new salon in Obzor and a year later – a third one, located in the “St. St. Constantine and Helena” seaside resort.
  • 2015 – A New Dawn with Beautique
    We expanded our beauty care services by opening a new studio under the pun name “Beautique“. It became part of the Fullmax Center family in Varna.
  • 2021 – Eco-conscious Beauty Studio
    We formed “green” habits that would accompany us when working in the salons, such as recycling, eliminating disposable materials as well as implementing products with biodegradable packaging. We took the mission of the “green trace” to heart and we are determined to leave our planet cleaner and more beautiful.